When we started working with our client Sentispec, the Denmark based business had just been featured in the top 55 most innovative machine learning start-ups and companies in Denmark article by Data Magazine. We knew these innovators would be the perfect people to embrace our fully remote virtual brand workshop.

We’ve been running brand workshops for years and we know how valuable it is to be in a room together thrashing things out, but as long as the three golden workshop values, inclusivity, time keeping and conclusion are embraced then virtual can be just as powerful as personal.

Workshops are inevitably living and breathing things in themselves, never one size fits all, each one requiring bespoke insights and research so we’re always looking to learn and develop our workshop experiences so that they are fresh, insightful and innovative.

On this we asked Andreas and Morten for their thoughts on the session.

“We’re a business completely comfortable with online and remote working, but we didn’t needed to be digital wizzes for this session. The format was really clear and we were guided well through the exercises with visual prompts for when we were required to jump in and do something."

Morten added "We loved voting with our dots and hearts, and you could see what everyone else was doing in real time, so that was great. It was also very useful to be able to add in post-its along the way too so we really felt like everything was captured."

And we’re delighted that we were able to capture the essence of these two visionaries through video link just as strongly as if we in the room with them, it’s clear to see (no pun intended) in the brand solution. Check out the work below and stay tuned for the full case study, coming soon.

Head on over to sentispec.com to learn more about how they are using visual data to the benefit of their customers.

Drop us a line for more information on our brand workshops and how they work, online or in the flesh.