Soul Shine Therapies has been growing quickly over the last 12 months, with new bookings from some huge corporate clients. The backstage therapies side of the business has also been rapidly gathering momentum. So when owner Kate Richards came to us she had a really interesting situation. She needed a brand that spoke to Soul Shine’s diverse audience groups, corporate law firms and Jack Black, JD Sports and Dolly Parton… (some of their actual clients) you see the challenge!

We knew we had to discover what was at the heart of Soul Shine and what was the one thing all of their clients come to them for; what joined the dots. We realised that whether it's backstage, mid-tour, or mid-office, Soul Shine was providing moments of calm. 

Vital restorative moments of complete calm, in the midst of everything else happening. We put this idea front and centre and used it as our inspiration for the visual evolution of the brand too, creating a calming brand colour palette and simple contemporary brand identity.