We have 4 areas of brand focus. Our process can work in a linear format or focus on one or two areas only, whatever the brief requires we keep things clear and simple.
Explore it.
We get to know you, your people, your market, your customers and competition and generally poke around in the nooks and crannies of your business, insight gathering in whatever form that takes. We’ll also learn what the future looks like, and set and agree the brand or project objectives.
Define it.
Working with any emerging themes, key insights and learnings from either the discovery stage or from what you’ve given us we start the process of creation and evolution forming the blueprint or plan that underpins everything. Brand positioning and story, personality, tone of voice, campaign concepts and messaging.
Design it.
Based on a defined strategy we look at the visual world of your brand, product or campaign and explore how this develops from design principles to imagery and movement, demonstrating how your creative assets come to life to create true impact.
Live it.
We activate the brand and creative assets across all of the key pieces required for launch creating those all important first pieces of meaningful audience engagement.