Get Set UK, a rapidly growing business, who help get people back into the workplace, wanted us to establish a robust brand foundation to support their ambitions. So we embarked on a journey to modernise and re-energise the brand, aligning with its founding principles and telling their emotive and compelling story.

From governing bodies to service users, the brand aimed to be a catalyst for change, challenging industry norms with its refreshing approach Get Set needed a brand that resonated with the masses, but didn’t loose it’s personal touch, embodying authenticity and care.

Insights revealed Get Set's commitment to creating accessible opportunities for all and championing life experiences. The brand positioning, "Get Set for a better tomorrow," encapsulated the aspirational yet grounded essence of their mission, promising a future that was not only successful but also fulfilling for both businesses and people. The brand story emphasises this and positions Get Set as a partner in personal and professional growth. By focusing on people rather than "candidates" and opportunities rather than "vacancies," Get Set aimed to connect with both service users and employers demonstrating their unique perspective of looking beyond the CV.

Creatively, the brand is designed to feel vibrant and modern yet simple and accessible. A broad fresh colour palette combined with organic shapes represents the uniqueness and individuality of the service users while simultaneously creating movement and providing the brand with its expressive personality.

What we did:
Brand Strategy
Brand Positioning & Story
Brand Identity & Guidelines
Brand World
Writing

getsetuk.co.uk