As a business we’ve worked with for many years we know just how powerful a force for good Company Shop Group is. There are so many facets to what they do, at the centre of which is a unique model allowing them to convert any surplus product into a positive return be it social, commercial or environmental. They have been at the forefront of surplus redistribution for decades having unrivalled knowledge and expertise of surplus along with the infrastructure and capabilities to deal with it, but essentially, when it all comes down to it people just need to know, for surplus stock, there are no better people. They are the surplus stock people and that’s what they became.

People really are the heart of the story. A palpable feeling of connection to the cause runs through the business from boardroom to the bread repackers so we knew we needed to capture these characters to give the new brand positioning the credibility it so deserves. Collaborating with Richard Moran we worked with a selection of Surplus Stock People to create some hero brand assets and a recruitment campaign enticing more likeminded thinkers and doers to join a place which is truly like no other.

What we did:
Brand positioning
Brand identity evolution
Brand world
Photography and art direction

companyshopgroup.co.uk