Unique Seafood Group is a long-established name in the seafood industry, operating across sourcing, processing, wholesale distribution and partnerships with chefs, retailers and suppliers.

Rather than undertaking a full rebrand, the brief was to evolve and modernise the existing identity while translating it into a new digital presence that better reflected the scale and ambition of the business.

Working closely with the team, we refined the brand’s visual expression; updating the core mark, introducing a more contemporary typographic approach and exploring a more confident use of imagery.

These updates were brought together through the design and development of a new website, creating a platform that presents each arm of the business clearly while telling the broader story of Unique Seafood Group, its heritage, its expertise and the partnerships that define it.

The result is a more modern and cohesive brand presence online, providing a stronger foundation for the next stage of the company’s growth.

What we did:
Brand evolution
Identity refinement
Typography & visual direction
Website design & build

uniqueseafood.co.uk